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The best social media marketing platforms for business

What social media is right for my business?

The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview on each one—its user base, main vibes, pros, cons, and content types.

Social media sites: Text

Popular Social Media

Using social media in marketing does more than improve site traffic and increase your reach. It turns your business into a personality that your audience can communicate and connect with on a deeper level.

Facebook

Facebook is the largest social media platform globally as well as one of the biggest local business directories. People of a diverse range of age groups use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform to:

  • Build relationships with current customers

  • Announce hours changes, events, and milestones

  • Hold discussions and live streams

  • Market to baby boomers

Image by Alex Haney
Social media sites: Features

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